Friday, September 16, 2011

Here's Why Nokia Is struggling

As I have already told you that in the mobile market, much of the focus is placed on Apple's iOS and Google's Android, two companies that have proved with the right idea and powerful software. Now, the iPhone and Android based devices are capturing the attention of consumers around the globe but besides all that success, there is one company that's struggling to maintain its once supreme market position.
Nokia used to hold top spot in the mobile market and was easily dominating the space. But over the last few years the company has lost its way as more alternatives continue to hammer its market position. Now, even though Nokia is turning to Windows Phone 7 and its upcoming N9 smartphone to help turn that tide I personally and honestly don't think it helps the company to be on top again.

Nokia is in deep trouble. Read on to find out why-

1. No one wants symbian
Symbian was the dominant OS in the mobile market. But its market share has been decreasing even though it is still hanging on in some parts of the world (Mostly in under-developing countries). Symbian can't compete any longer with Google's Android platform and Apple's iOS, which are the OS that have grabbed customers's attention. Now Nokia finds itself in a difficult trouble with an aging OS and no innovation of its own.

2. Windows Phone 7 is Not Catching On
Nokia earlier this year tried to change its luck by announcing that WP would become the /principal/ OS in its smartphones. But, the sad fact is that even WP-7 phones are not much popular and worthy as iOS and Android. Chances are Nokia won't be able to change the situation it's in the current circumstances.

3. Consumers have gone elsewhere
Nokia phones were once a consumer favorite, but no longer. Devices like iPhone, Samsung Galaxy S and many others have captured consumers.

4. Trust is Gone
There was a time when Nokia was taken among the best but it's important to note that consumers around the world have lost trust in Nokia. Over a last several years. its been slow to react and when it did offer products, they failed to appeal to the new customer like you and I. I still remember those n-series phones which were crappy, slow and never had a slick look. And this will be the difficult issue for Nokia to overcome.

5. The smartphone designs aren't cutting it
When one thinks about Nokia, they will quickly find that the company doesn't knows what it's doing with hardware. Nokia always lacks quality rather than quantity.

6. It can't see the changing times
If there is anything that Apple is good at, it's knowing what is coming next and capitalizing on that. It did that with touch screens and it's doing it again with its upcoming iCloud service. Nokia on the other hand has been unable to see the changing times. After finally seeing the need for change, it has been slow to react. As long as that remains, there's simply no way that Nokia can turn the tide and make room to grow.

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