Only a matter of years ago Apple was considered to be an underdog. Sure, the company was still alive and well, but in comparison to other technology giants, Apple was deemed and irrelevant.
However, more recent years have paved the way for a huge comeback for Apple and the company now seems more prosperous and promising than ever before. But how did Apple go from being on the edge of failure to the driving force?
In this article, I'll let you know few Apple's strongpoints which helped the company to grow to what they are today.
Focus on consumers
Anyone who pays attention to advertisements (on television and otherwise) will tell you that Apple definitely has a larger media presence than competitors such as Microsoft. Not only Apple focus on consumers in their advertising, but Apple's products are indicative, worthy and they have good support. That is why Apple's products are successful.
Room to grow
Perhaps giving more focus on its consumers and its support is the fact that they still have room to grow in terms products and services. One of the biggest and clearest examples of this phenomenon is the difference between Apple's "MobileMe" service and Microsoft's "Exchange" service. Both services are designed to work as a productivity service for the end-user but I personally guess there is no one in Nepal using Exchange service. Have we heard it before? LOL
Product Integration
Why do Apple users become addicted to Apple's products? believe it or not, there's no magical electronic cocaine in them, but rather a deep sense of integration. iOS devices, in the simplest example, sync beautifully with Mac OS X. The game changer iPhone, iPod touch and iPad can also be used for almost hundreds if not thousands of purposes. Apple makes all its products more attractive both in hardware and in software to the end-users who don't want to fuss to get things working.
Hype
Last but not the least, no one can deny the amount of hype and press coverage that Apple gets. I don't think of any other company that can routinely get users send them suggestions and possibilities. The World-Wide Developers Conference (WWDC) and keynote announcements always attract a great attention to Apple. Whenever Steve Jobs (CEO of apple) has something to say, the media eats it up. Adversiting at its best!
Love them or hate them, Apple has definitely gone a long way in the last few years and I honestly do believe that their innovation -- not only their products but in the way the company is run is as well -- has helped to get them to places no one thought they'd ever see; including a strong future for years to come.
This Article is submitted by Anand Shrestha..
However, more recent years have paved the way for a huge comeback for Apple and the company now seems more prosperous and promising than ever before. But how did Apple go from being on the edge of failure to the driving force?
In this article, I'll let you know few Apple's strongpoints which helped the company to grow to what they are today.
Focus on consumers
Anyone who pays attention to advertisements (on television and otherwise) will tell you that Apple definitely has a larger media presence than competitors such as Microsoft. Not only Apple focus on consumers in their advertising, but Apple's products are indicative, worthy and they have good support. That is why Apple's products are successful.
Room to grow
Perhaps giving more focus on its consumers and its support is the fact that they still have room to grow in terms products and services. One of the biggest and clearest examples of this phenomenon is the difference between Apple's "MobileMe" service and Microsoft's "Exchange" service. Both services are designed to work as a productivity service for the end-user but I personally guess there is no one in Nepal using Exchange service. Have we heard it before? LOL
Product Integration
Why do Apple users become addicted to Apple's products? believe it or not, there's no magical electronic cocaine in them, but rather a deep sense of integration. iOS devices, in the simplest example, sync beautifully with Mac OS X. The game changer iPhone, iPod touch and iPad can also be used for almost hundreds if not thousands of purposes. Apple makes all its products more attractive both in hardware and in software to the end-users who don't want to fuss to get things working.
Hype
Last but not the least, no one can deny the amount of hype and press coverage that Apple gets. I don't think of any other company that can routinely get users send them suggestions and possibilities. The World-Wide Developers Conference (WWDC) and keynote announcements always attract a great attention to Apple. Whenever Steve Jobs (CEO of apple) has something to say, the media eats it up. Adversiting at its best!
Love them or hate them, Apple has definitely gone a long way in the last few years and I honestly do believe that their innovation -- not only their products but in the way the company is run is as well -- has helped to get them to places no one thought they'd ever see; including a strong future for years to come.
This Article is submitted by Anand Shrestha..
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